Jul 19, 2011


WOZA (wear only ZA) is the new initiative by the Cape Town Fashion Council and the Western Cape Department of Economic Development and Tourism. The aim of the campaign is to get people wearing South African designs. Its a great idea and I hope it really takes off. Demand for local clothing will create jobs in the local clothing industry. 

I do try and buy local clothing as much as possible but hopefully the long term effects of the campaign will mean that locally manufactured clothing will also come down in price. 

Congrats to the Cape Town Fashion Council on their woza campaign! Lets support the local textile industry! 

On a side note, I interned at both the CTFC and the Department of Economic Development so I am super excited to see the project launched! 

all images are from the woza website

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